Choose how you'd like to learn about The Showroom
Your site was built for search engines.
Google needs individual URLs to crawl and index — so that's what Shopify gives you. Collections, subcollections, product pages, back buttons. Your customers inherited that structure as a side effect.
Every click is a chance to lose them.
Sound familiar?
Open the menu. Click a collection. Click a subcollection. Click a product. Add to cart. Click back. Wrong turn. Click back. "Where was that other thing I wanted?" Repeat.
"Do you have X? I couldn't find it." You do. It's right there — buried three clicks deep.
They add one item, get lost trying to find more, and give up before checkout.
The Showroom is one page.
Every product visible. Filters instead of new pages. A cart that updates inline. Your customers browse like they're strolling through a showroom — not navigating a maze.
Organized by what they want to do, not what you happen to sell.
The Results
After 60+ days on The Tea & Spice Shoppe:
$62 per order became $91 per order. New customers are spending well over the minimum from the jump.
Customers aren't bouncing between sessions trying to figure out what you sell. They browse, they buy, they're done.
Customers find what they're looking for. No more digging through your inbox answering questions about products you obviously sell.
When browsing doesn't break, customers keep adding. No interruptions. No lost momentum. Just a growing cart.
Results based on comparing 60-day periods before and after Showroom implementation. Your results may vary based on traffic, product mix, and customer base.
See It Live →
I'm Dayton.
Not an agency — a shop owner like you.
I run The Tea & Spice Shoppe with my family in Calgary. 300+ products. For years, customers got lost in our dropdown maze. So I built something different.
Now I'm offering it to other specialty shops. If your store feels like a maze and you want it to feel like a showroom, let's talk.
Book a Call
Your site was built for search engines.
These problems cost you sales every day.
The Showroom is one page.
After 60+ days on The Tea & Spice Shoppe:
A complete Showroom implementation includes:
I'm Dayton. Not an agency — a shop owner like you.
Google needs individual URLs to crawl and index — so that's what Shopify gives you. Collections, subcollections, product pages, back buttons.
This isn't Shopify's fault. The entire web was built on documents and links. Search engines need URLs. But your customers aren't search engines — they're people trying to shop.
Your customers inherited that structure as a side effect. They're navigating a system built for robots, not humans.
Watch how people actually browse: they open multiple tabs, trying to recreate a showroom experience the site won't give them. That's your customers working around your navigation.
Every page load resets their mental state. They forget what they were looking for. The shopping momentum dies.
In a physical store, you can hold items while you browse. Online, every click wipes the slate. That cognitive reset is why "I'll come back later" usually means "never."
Every click is a chance to lose them. Every page load is friction. Every back button is a question mark.
Cart abandonment is high in e-commerce. The point isn't that people don't want to buy — it's that friction kills momentum before they can finish.
Open the menu. Click a collection. Click a subcollection. Click a product. Add to cart. Click back. Wrong turn. Click back. "Where was that other thing?" Repeat.
If you're seeing multiple sessions before purchase, it's often not "research." It's customers getting lost, leaving, and trying again. Every extra session is a chance they don't come back.
"Do you have X? I couldn't find it." You do. It's right there — buried three clicks deep.
Every "Do you have X?" email is a customer who wanted to buy and couldn't find their way. The Showroom turns those near-misses into checkouts — and gives you your time back.
They add one item, get lost trying to find more, and give up before checkout.
Every abandoned cart is a customer who was interested… and didn't make it to the finish line. Not because they changed their mind — because the navigation defeated them.
Every product visible. No drilling down through collections. No back button dance. Your entire catalog — browseable — on one page.
No context breaking. Their mental state stays intact. They can compare, explore, and build a cart without ever losing their place or their train of thought.
Filters act like a knowledgeable staff member: "Looking for something for salmon? Here's what works." Physical stores have this advantage. Now you do too.
In a physical store, customers can ask questions. Online, they're alone. The Showroom's intent-based filters give them guided navigation without needing a human on the other end.
Your expertise, encoded into the interface. Customers don't need to know "Urfa Biber is a Turkish chile" — they click "Beef" and "Middle Eastern" and there it is.
You've spent years learning your products. The Showroom translates that domain knowledge into your customers' language. They describe what they want to do; you show them how.
Add to cart without leaving the page. Keep browsing. Keep adding. The cart updates, the flow doesn't break.
Each "Add" makes the next "Add" easier. Momentum compounds — and carts get bigger. That's why AOV goes up.
$62 per order became $91 per order. New customers are spending well over the minimum from the jump.
That's not upselling or manipulation — it's customers who can finally see what you sell. When browsing is easy, they buy what they actually want instead of giving up early.
Customers aren't bouncing between sessions trying to figure out what you sell. They browse, they buy, they're done.
4+ sessions down to 2. That's customers who understand your catalog faster — because the navigation finally matches how they think, not how Google thinks.
Customers find what they're looking for. No more digging through your inbox answering questions about products you obviously sell.
Every question the interface answers is a sale that didn't need your intervention. Your time goes back to running your business instead of compensating for bad navigation.
When browsing doesn't break, customers keep adding. No interruptions. No lost momentum. Just a growing cart.
Buy one spice, see what recipes it unlocks. Buy another, unlock more. Each purchase increases the value of the next. That's the compound effect of frictionless browsing.
- Catalog audit — we analyze your products, categories, and current navigation pain points
- Filter paradigm design — custom filter logic based on how your customers think
- Metafield architecture — the data structure that powers everything
- Full Showroom installation on your Shopify store
- Product tagging across all categories (we do the tagging)
- Collection and filter setup with your custom paradigms
- Inline cart integration — add without leaving the page
- Analytics instrumentation — track filter usage, engagement, conversions
- QA testing across devices and browsers
- Launch checklist and go-live support
- 30-day support window for adjustments
I run The Tea & Spice Shoppe with my family in Calgary. 300+ products. For years, customers got lost in our dropdown maze. So I built The Showroom.
See It Live →Specialty shops deserve better than the same navigation built for Amazon. Your products have depth. Your customers have intent. The Showroom connects them.
I follow "proof before preach" — I built this for my own store first, measured the results, and now I'm offering it to shops like yours. Not theory. Tested infrastructure.
If your store feels like a maze and you want it to feel like a showroom, let's talk.
Book a CallResults based on comparing 60-day periods before and after Showroom implementation. Your results may vary based on traffic, product mix, and customer base.
See It Live →